During the era that sports teams are going back to an older look, the Bills decided to hop on that bandwagon in 2011. The results were typical of going back in time, people loved it. I mean, if your look doesn't work now but you had a look that worked in the past, why shouldn't you just go back to that? This look reminds Bills fans of the 1970's with running back O.J. Simpson, which gives the fans a historical feeling.
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